Data-driven run + strength coaching for serious runners

Fully custom plans. No templates. No algorithms. Just intelligent training built around your life.

100%

Custom Plans

0

Templates Used

1-on-1

Personal Coaching

Responsive

Async Support

Typically within 24–48 hours

How it works

A systematic approach to building your training system.

01

Deep Intake

Comprehensive assessment of your training history, goals, schedule constraints, injury history, and biomechanics. Every data point matters.

02

Custom System Design

Your training plan is engineered from scratch: periodization, pacing zones, strength work, and recovery protocols. All tailored to your physiology and life.

03

Continuous Optimization

Ongoing analysis of your training data, HRV, sleep, and performance markers. Your plan evolves as you do. No set-it-and-forget-it here.

Start with Athlete Onboarding

Deep intake + first custom training block. Required before monthly coaching begins.

Coaching tiers

Choose the level of support that fits your training and goals.

Foundation

Custom Training

Biweekly custom training plans with async check-ins. Perfect for self-motivated runners who want expert programming.

Apply for Coaching

Monthly subscription. Application required.

Popular
Performance

Guided Coaching

Weekly coaching with plan adjustments, detailed feedback on every session, and priority messaging.

Apply for Coaching

Monthly subscription. Application required.

Elite

Performance Coaching

Everything in Guided Coaching plus bi-weekly video calls and priority support. For runners chasing breakthrough results.

Apply for Coaching

Monthly subscription. Application required.

Private Mentorship

Private Coaching

Full-access private mentorship. Weekly calls, real-time plan adjustments, race strategy, and unlimited support.

Apply for Coaching

Monthly subscription. Application required.

What runners say

"Working with Luke has made my marathon build easy. His communication is great and he adapts my training plan as needed based on my weekly feedback. Due to his training, I'm feeling confident for my attempt at a Boston Qualifier in my next race. He’s definitely my go-to coach for the next one."

Grant S.

Marathon runner · 2:58 PR

"In just eight weeks, my easy pace improved by nearly a minute per mile while feeling more controlled and sustainable. Luke’s coaching is grounded in real science, and he explains everything in a way that actually makes sense. As a busy parent with a full-time job, I appreciate how he adapts training around real life. If you want evidence-based coaching without the social media noise, he’s the real deal."

David M.

Mile, 5K & Half Marathon Athlete

"Working with Coach Mason was a complete game changer for my running career. After years of long injury cycles and inconsistent training, Coach Mason helped me rebuild fitness, stack consistent weeks of training, and regain confidence in my ability to compete! He is the most intentional coach I’ve ever had. Not only does he curate the training to your individual running goals, but he truly seeks to understand and shift your mindset around sports performance. Training under Coach Mason made me feel like a runner again, and made me believe my dreams could be a reality!"

Hayden M.

Half marathon · 1:27 PR

Ready to train smarter?

Limited spots available. Apply now and let's build your system.

Apply for Coaching